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Consumers receptive to adopting artificial intelligence (AI) for product discovery

Fifty five% of customers consider generative AI engines like google should make it less difficult to discover services and products.

Search engines that comprise AI-generated results have the potential to make it easier for humans to find out services and products, in step with a brand new survey from Botify, shared exclusively with Search Engine Land.

Why we care. Search marketers tend to observe search much differently than ordinary Google Search customers. So it’s interesting to peer what customers understand and think about AI-powered seek. The facts is a great reminder that consumer behavior is continually slow to alternate, so don’t assume a quick transition from Classic Search to AI Search.

By the numbers. Some exciting findings from Botify’s survey:

44% of respondents had been familiar with generative search – fifty eight% of Millennials and fifty eight% of Gen Z were most familiar; seventy four% of Baby Boomers had been strange with it.
37% of respondents attempted an AI-driven search engine and located the results more pleasurable.
34% stated the way they seek on AI Search hasn’t modified; 28% said they make “extra distinct” seek queries; nine% stated they write longer activates.
56% of respondents, when requested to choose among two effects pages for the same question, desired AI-generated effects over conventional seek results.
Online purchasing. Forty-one percent of respondents said the pinnacle reason for the use of AI search turned into for on-line shopping. Other pinnacle reasons to use it were for preserving up with the present day information (19%) and in search of health-associated information (12%).

Meanwhile, a majority of respondents (55%) said “Yes,” they believe search engines that include AI-generated effects have the potential to make it less complicated for humans to discover products and services.

Faster solutions. While 36% of respondents haven’t used AI search, 25% of clients have – and specifically to check out the brand new era.

Meanwhile, 17% stated their pinnacle motive for using AI-powered seek was due to the fact the chatbot-style outcomes helped them find solutions quicker.

About the survey. The records changed into accrued with the aid of Dynata, an unbiased marketplace studies employer, on behalf of Botify. The survey of 1,000 US respondents, aged 18+, turned into carried out in February.

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