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Top SEO Keyword Research Tools to Dominate the SERPs

What comes to thoughts while you hear the phrase “keyword studies?”

There’s no denying that keyword studies is crucial to any SEO strategy. However, some digital marketers find the system challenging.


In this situation, having the proper SEO key-word research tool in your facet could make the manner now not simply less complicated, however plenty greater effective.

In this publish, I’ll share not just the pinnacle ten keyword studies gear, however the twenty pinnacle equipment so that it will select from.

Let’s get started!


1. Ubersuggest
I developed the Ubersuggest SEO keyword research device with one intention in mind – to help virtual entrepreneurs find the appropriate keywords irrespective of their advertising and marketing price range.

Ubersuggest is right not just for key-word ideas but also for finding out your competitors, discovering backlinks, and amassing content material thoughts. If you need to improve your search engine optimization, it’s a super, low-cost, all-in-one device.


Getting began is as simple as entering your key-word and clicking the hunt button.
Ubersuggest key-word device.
For example, a look for the phrase “content material advertising and marketing” generates the following:

Keyword evaluation ubersuggest.
As well as common month-to-month searches during the last 365 days, there’s a breakdown of:


search engine optimization trouble – the predicted opposition in organic search.
Paid issue – the predicted opposition in paid seek.
Cost consistent with click – the average cost consistent with click for a Google Ad.
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While this offers you lots of valuable data, the real research begins as you dig deeper. Click Keyword Ideas within the left sidebar for a listing of lengthy-tail key phrases alongside their search engine optimization trouble, paid difficulty, and cost in keeping with click on.

Keyword ideas section in Ubersuggest for the keyword “content material advertising”
If 324 keywords aren’t sufficient, click the related tab for any other nine.379!


Once you spot a key-word you want the look of, click on it to acquire more valuable perception, which includes associated keywords and content ideas.

Drilldown in Ubersuggest for the key-word “content advertising definition”
Another notable factor approximately Ubersuggest that many gear for key-word research don’t provide?

It comes with a loose Chrome extension, so you can locate keywords and search-related facts at the same time as you’re on Google!


Ubersuggest Chrome extension showing related keywords
Ubersuggest is one of the easiest keyword research equipment to examine and has get entry to to all the data you need to make knowledgeable decisions.

However, there are many different wonderful equipment for keyword research on the market too! Let’s check a number of them.


2. SEMrush
SEMrush is the Swiss Army Knife of search engine marketing gear. You can use it to do comprehensive key-word research, optimize your on-web page search engine optimization, discover backlinking possibilities, and preserve a watch on your competitors.

I love the little greater details it offers while you’re doing keyword research. For instance, it tells you the search rationale of the key phrases it shows, making it less complicated to create centered content material that drives conversions.


“Content advertising” seek in SEMrush’s Keyword Magic Tool
As SEMrush gives such a lot of exclusive equipment, it could feel overwhelming to the beginner virtual marketer. However, if you invest the time, you’ll see why it’s one of the exceptional keyword studies equipment in the marketplace.

Three. Ahrefs
Like SEMrush, Ahrefs gives a thorough, all-in-one answer for key-word research. Both provide certain keyword research along other gear like competitor and oneway link analysis.


Ahrefs’ key-word evaluation of healthy juices.
Another cool function of Ahrefs that makes it stick out from the group is Webmaster Tools.

Free of rate, you can use Webmaster Tools to see which keywords your website is rating for in the search engines like google. This will let you identify which pages need a touch extra push to rank on the first page of Google.


Organic keywords report in ahrefs Webmaster Tools
four. Topic Ranker
Topic Ranker makes use of artificial intelligence (AI) to its advantage to assist marketers pick out the keywords most likely to assist them rank in the serps.

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This can help shop time and approach you can awareness at the keywords that rely. Pop your URL and seed keyword in, and Topic Ranker does the rest.


Topic Ranker dashboard for the keyword “income automation Salesforce”
As well as finding the right keywords, Topic Ranker additionally makes use of AI to improve your on-page optimization, which in flip can assist raise your page rankings.

If you’re new to search engine marketing or don’t have time to devote to keyword research, Topic Ranker will be a superb search engine optimization key-word studies device on your commercial enterprise.


Five. Google Keyword Planner
Google Keyword Planner is frequently designed for customers who want to beautify their seek commercials. However, it’s brilliant for boosting your search engine marketing too!

You do want a Google Ads account to access Google Keyword Planner. This is well worth doing even though, as you get a variety of treasured records totally free, all directly from Google.


Access the Keyword planner out of your Google Ads account and pick Discover new keywords. You can either input a seed keyword or a internet site URL to get began.

Google Keyword Planner start screen
Google Keyword Planner will then provide you with key-word consequences, consisting of monthly searches and opposition.


One of the advantages of Google Keyword Planner, which many SEO key-word studies tools don’t offer, is the potential to peer how key phrases are trending. This allows you are expecting how key phrases will do inside the destiny and whether or not there are any seasonal variations you need to observe out for.

Google Keyword Planner consequences
6. Moz Keyword Explorer
The Moz keyword research device has been around for a long time — for some digital marketers, this turned into the first device they ever used!


While Moz offers a extensive range of SEO optimization gear, it’s nevertheless well-known for key-word studies, and draws statistics from a extensive variety of engines like google.

In reality, Moz has simply released its new content material marketing tool in beta, which gives more than a few keyword facts in an clean-to-understand and digest format.


I like how you can organization key phrases by way of lexical similarity, which is helpful in case you want to identify key-word clusters.

Moz Keyword Explorer dashboard for the key-word “content material advertising and marketing”
You get ten free searches a month with Moz Keyword Explorer, meaning you could attempt it before committing to a month-to-month plan.

7. DataForSEO
DataForSEO is not a key-word research tool as such. Instead, it provides you with APIs that you could use to discover, examine, and pick green keyword thoughts.


Solutions furnished by DataForSEO are utilized by some of the biggest businesses in the world, which includes Amazon, HubSpot, Airbnb, and Adobe.

Example of records taken from DataForSEO
The Keyword Data API pulls information from more than one assets including Google Keyword Planner, Bing Ads, Google Trends, in addition to the engines like google. This method you get a properly-rounded and comprehensive list of keyword ideas.

One of the things I like most approximately DataForSEO is that you can filter out key phrases and kind them via the metrics of your choosing. This manner, you may evaluate thoughts towards each different and select the most effective key phrases applicable on your mission.


Although DataForSEO is not a normal search engine marketing key-word research tool, it stays certainly one of my favorites, because it generates tremendous results. Plus, the pay-as-you-pass option means you only pay when you need it, making it very value-effective.

Eight. Long Tail Pro
Long tail keywords are a essential issue of content marketing in nowadays’s aggressive seek surroundings. If you want higher-fine visitors and extra conversions, it’s important to work them into your search engine marketing strategy.


Long Tail Pro is a keyword research device that especially specializes in long tail key phrases. This manner you have got peace of thoughts that the key phrases it shows will supply focused outcomes in your commercial enterprise.

Long Tail Pro dashboard
One of the matters I like maximum about Long Tail Pro as a keyword research device is how speedy it’s miles. A unmarried seed key-word can generate as much as 400 long tail keywords in seconds!


Even higher, Long Tail Pro is terrific for competitor evaluation. Rather than manually looking the top ten consequences on your target keywords, this tool does all of the work for you. With Long Tail Pro, you get high-stage information, consisting of key-word usage in the meta statistics, Moz Rank, domain age, and the range of back-links.

While Long Tail Pro is a paid-for keyword studies tool without a loose trial, its creators are incredibly confident in its abilities. In reality, if you don’t rank better in 60 days, they offer a full refund.


9. Bulk Keyword Generator
If you want to use local search engine optimization to reinforce the hunt engine presence of your local enterprise, Bulk Keyword Generator is a high-quality key-word studies device. Plus, it’s top notch easy to apply!

First, you need to select your business kind:

Bulk Keyword Generator Keyword Suggestor device, step 1
Next, offer additional facts about the products and offerings you offer, and your region.


Bulk Keyword Generator Keyword Suggestor tool, step 2
Bulk Keyword Generator will then generate a listing of nearby key phrases you could use on your advertising.

List of keywords in Bulk Keyword Generator
With this free and speedy device, you may generate as many key-word lists as you want. It handiest takes some seconds to run a seek, and you could export the outcomes to CSV too.


If you need to apply local search engine marketing to make extra human beings aware of your commercial enterprise, Bulk Keyword Generator is a ought to.

10. SECockpit
When it comes to equipment for keyword studies, many humans suppose the more superior the consequences, the harder the tool is to apply.

This isn’t the case with SECockpit. It affords killer outcomes, all whilst having a tremendously easy studying curve.


SECockpit dashboard
One of the matters I like most approximately this device is its potential to generate low-opposition key phrases. This allows you to drill down past your opposition to uncover long tail key phrases you have a higher threat of ranking for.

For every key-word, you get hold of a whole analysis of the pinnacle 10 web sites. This consists of the quantity of oneway links, on-web page search engine optimization factors, and PageRank for complete search end result metrics.


Fast and green, it’s easy to peer why such a lot of virtual marketers don’t forget SECockpit their search engine optimization keyword research device of preference.

Eleven. Seed Keywords
Often you would possibly wonder if humans sincerely are the usage of the keywords that your keyword studies tool of preference shows. In this case, Seed Keywords gives a novel, effective, and free answer.


With Seed Keywords, you can ask your pals, colleagues, and customers how they’d look for a selected query. Here’s the way it works:

Create a scenario for a seek question.
Give the unique URL for your listing of contacts.
Watch your key-word list populate.
Here’s what the consequences seem like for the following question:


“You have a defective PC. You need to have it constant. What could you search for?”

Seed keywords.
As you want to consider a scenario and ask human beings to reply, Seed Keywords won’t be perfect if you need keywords in a rush.

However, if you want particularly targeted and accurate keywords, it’s an tremendous SEO keyword research device.

12. Soovle
Soovle has been around for a long term, but it’s nonetheless one of the first-rate key-word research equipment available. Here are some reasons why:


It’s free to apply.
It handiest takes a couple of seconds to complete a seek.
It affords autocomplete hints from a diffusion of sources, inclusive of, but not limited to, Google, Amazon, Yahoo, and Wikipedia.
Here’s what you’ll see in case you run a Soovle look for “internet advertising.

Soovle search results for “internet advertising and marketing”
With Soovle, you get autocomplete pointers from the sources that remember maximum. Plus, as you get keyword pointers from resources you won’t usually take note of, you may get valuable thoughts that your competitors may not consider.


Thirteen. Term Explorer
If you’re a digital marketer who loves not anything more than digging right into a big information set, you’ll love Term Explorer as a keyword research device.

Term Explorer dashboard
There are many functions and options with Term Explorer, and the consequences web page is complete of high-degree records so one can maintain you busy for pretty a while. While there’s a little bit of a learning curve, it gained’t take lengthy to perceive the data this is maximum essential to you.

Along with the keyword analyzer characteristic, the URL analyzer is also a treasured tool. This presents targeted insight on any URL, meaning you can maintain up to date with what your competition are up to.


Term explorer key-word tool.
Term Explorer is superior and effective, the ideal choice for entrepreneurs who want to take their key-word research to the next stage.

14. Keyword Tool Dominator
Another keyword research device that scrapes autocomplete recommendations, Keyword Tool Dominator affords records from various sources. As properly as Google, Amazon, and Bing, it additionally grabs information from opportunity sources like Etsy, Home Depot, and Walmart.


This means extra probabilities to uncover high-price key phrases your competition aren’t privy to.

To get began, pick out the website you want to supply key phrases from, enter your seed keyword, and click on the green button.

EBay key-word tool results for the keyword “Lego set”
All the key-word equipment paintings one after the other, so that you will need to run them all in my view to get a complete set of key phrases.

However, Keyword Tool Dominator is immensely powerful and highly inexpensive — with costs starting from $98 for a life-time plan.


15. Google Trends
At first glance, Google Trends won’t appear like a keyword research device. However, it’s a incredible (and free!) way to leverage seasonal tendencies and spot if a key-word has staying strength.

Google Trends outcomes for the keyword “Stanley Cups”
Let’s look at “Stanley cups,” which were all the rage at the give up of 2023. You can see that interest peaked at the end of December, took a drop after the vacations, and is beginning to select back up.


Google Trends additionally gives plenty of valuable facts including which regions are maximum interested by a particular phrase or phrase, associated topics, and queries human beings ask.

For example, human beings are asking about “Stanley cups for Valentine’s Day,” which shows the product is because of get a 2nd wind.

Related topics and associated queries in Google Trends
It best takes ten seconds to get up and walking with Google Trends, making it an easy and effective way to get extra statistics approximately your key phrases of choice.


16. Serpstat
Serpstat promotes itself as an cheap key-word studies device that drives outcomes.

Enter your key-word, and Serpstat will offer all of the records you need to make informed SEO decisions.

Serpstat dashboard for the keyword “content advertising and marketing”
One of the matters I like is that it presents two separate lists, one for organic key phrases and one for paid key phrases.

For instance, for the seed keyword “content material marketing,” Serpstat shows that “content material marketing for attorneys” will be an high-quality word to goal.


This makes Serpstat stand out as it offers potential key phrases that different search engine optimization key-word studies equipment don’t recall.

17. Keywordtool.Io
Like a number of the search engine optimization keyword research tools in this list, Keywordtool.Io makes a speciality of scraping autocomplete information. As a result, the keyword guidelines you get are all ones your prospective clients are actively looking for.


Keywordtool.Io’s unique selling factor is that it doesn’t simply look at the search engines like google and marketplaces, but social media and app marketplaces too.

This approach you could see what human beings are looking for on Pinterest, Instagram, and TikTok, as well as the App Store and the Google Play Store.


Keywordtool.Io effects for “content advertising” on TikTok
Keywordtool.Io isn’t the most lower priced keyword studies platform in this listing, with costs starting from $sixty nine a month. However, in case you want to discover key phrases that set you other than your competition, it is able to be a top notch go back on funding in your business.


18. AnswerThePublic
AnswerThePublic uses autocomplete facts from Google, Bing, and YouTube to show you what humans are seeking out online.

We’ve looked at numerous SEO keyword studies equipment that use autocomplete statistics, so what makes AnswerThePublic stand out?

Firstly, AnswerThePublic uses visualizations to show off information. This makes it simpler to peer the connections between keywords and notice which ones are the pleasant ones to apply at a glance.


AnswerThePublic visualization for the keyword “AI content”
Secondly, AnswerThePublic lets in you to installation search listening and e mail signals. This way you’re robotically knowledgeable of latest key phrases and traits, which means you could stay one step in advance of the opposition.

Search listening and email indicators in AnswerThePublic
Finally, like Ubersuggest, AnswerThePublic is to be had as a life-time plan. For as little as $99, you could get lifetime access — making AnswerThePublic a notable choice for small advertising and marketing teams.


19. Jaaxy
Jaaxy’s precise promoting factor is that it’s miles designed for associate marketers to help them perceive the right key phrases to goal. However, this SEO key-word research device is open to all and sundry.

Jaaxy seek result for the keyword “content material advertising”
One of the things I like about Jaaxy is that you could see what number of different websites rank for the equal key phrases. This can come up with a very good indication of the way easy it is going to be to target a particular word or phrase. The “related” characteristic additionally lets you perceive ability key-word thoughts at a look.


You get 30 loose searches by means of developing an account, so it’s nicely worth trying Jaaxy to look if it’s the proper key-word research platform for you.

20. Keyword Surfer
Keyword Surfer is specific to the rest of the key-word research equipment on this publish because it’s a Chrome Extension instead of a platform.


Developed with the aid of the group behind Surfer SEO, this unfastened extension provides additional data to Google, making it easier to identify capability key-word opportunities.

To use it, simply set up it and carry out a seek on Google. A field will pop up with associated key phrases, seek extent, and content material overlap — this indicates how frequently the keyword appears inside the search consequences.


Keyword Surfer results for “content advertising and marketing”
Want to maximize your key-word studies competencies? Why no longer use both Keyword Surfer and the Ubersuggest extension to get the most from your Google searches?

What Criteria Should Businesses Consider When Selecting search engine marketing Keyword Research Tools?
When searching at tools for keyword studies, I recommend bearing the subsequent in thoughts:
Budget. How tons do you need to spend?
Ease-of-use. Can you jump in and begin the usage of the keyword research device, or do you need schooling?
Features. What capability do you need to perform keyword research?
Number of seats. How many humans need to access the tool?
Scalability. Will the device develop as your commercial enterprise does?
Integrations. Does the device combine with another search engine optimization and marketing equipment you use?


Do You Have to Pay for Good Keyword Research Tools?
Not necessarily! Some of the pleasant tools for keyword studies have unfastened or low-fee plans.
For example, you can purchase a lifetime plan for Ubersuggest from $290. This means you pay once, and not using a extra month-to-month fees.


There are so many advantages to conducting high-stage key-word research. It will increase the probabilities of your web pages acting on the pinnacle of Google, and drives the proper customers for your website.


To do key-word research properly, it will pay to have several high-quality keyword research equipment at your disposal.

Which SEO key-word studies tool on this list is satisfactory? It relies upon on your finances, the precise equipment you want, your skillset, and your personal choice.

You probable gained’t use all of these key-word studies equipment on the same time, but it’s well worth trying each one out. Once you find a few that suit your private advertising style, you could rely upon them to help with all factors of your key-word studies — from touchdown web page reproduction and blog posts to paid advertisements.

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